I am a dentist. I started where every dentist starts — in the chair — and what caught my attention there had nothing to do with teeth. A large share of a clinician’s day goes to work nobody trained them for: following up with patients, scheduling, teaching, documentation. Work that the right tool could simply absorb.
The right tool did not exist, or it existed but had not been built for our market. So I started building. Today I work on a handful of products under the Fardasa brand, all of which came out of that same observation: software for fitness coaches, a platform for dental education, and a business inside the dental industry itself.
The clinical background is an advantage rather than a previous chapter. When you are the user of the problem you are solving, the distance to a good answer is shorter — you know which feature actually earns its place and which one only looks good in a demo.
That is what I write about here: what I learn at the intersection of medicine, education, and product; what worked and what did not. If you are working on something adjacent, I would like to hear about it.